Understanding POC and MVP: Your Simple Guide to Business Milestones

Starting a business is a significant undertaking, and you naturally want to ensure its success. One of the most reliable methods for approaching a new project is by developing a POC (Proof of Concept).

A POC, or Proof of Concept, is your first step. Think of it as a mini-experiment to see if your business idea is doable. So, there is where you create a basic prototype of your app to see if the core functionality works and if users find it useful. You’re not releasing it to the public; you’re just testing it with a small group to see if the idea has merit. A POC would involve creating a basic prototype to test specific hypotheses.

For instance, if you’re in the process of developing a fitness app, your POC (Proof of Concept) would likely zero in on essential elements like the workout tracking feature. At this stage, you’d construct a rudimentary version of this feature to run tests with a select group of users. The focus is on basic interactions: what pops up when a button is clicked, how the login process unfolds, or where users can go to reset their workouts. It’s a stripped-down model without a database, analytics, or any advanced functionalities. The goal is to gauge whether this core functionality resonates with users and has the potential to evolve into a successful product.

So you’ve got a POC that works—great! What’s next?

You’re ready for an MVP, unlike a POC, which serves as a preliminary sketch, an MVP is a functional version of your product that’s ready for the public eye. In this phase, you’re not just testing; you’re launching a simplified but fully operational version of your app or service.

Let’s build on the same example: Your fitness app with the workout tracking feature.

In addition to the core features, your MVP might introduce new elements like social sharing or personalized workout plans. Users can now register and log in securely, thanks to a built-in database and basic analytics. But it’s not just about adding features; it’s about enhancing the overall user experience. The MVP aims to gather valuable, real-world feedback that will help you refine your product and validate your business model.

Simply put: When to Use ‘Which’

POC: Use it when you’re still in the ideation phase and need to validate the feasibility of your idea.

MVP: Use it when you’re ready to hit the market but want to test the waters with a basic version of your product.


Both POC and MVP serve as critical milestones in the entrepreneurial journey, each with its unique purpose and benefits. Whether you’re at the drawing board or on the brink of launching, understanding the roles of POC and MVP can be your roadmap to success. If you’re looking for a guiding hand through this process, we at 360network are always here to help

Go ahead, start with your POC to test the waters, and once you’re confident, take the plunge with your MVP. 

3 October 2023

Related Articles