Digital Automation and the power of ‘Personalisation’

Gone are the days when adding your customer’s name to the email meant personalisation. In today’s world of omni channel marketing, when you mix the power of automation with personalization,  you can create magic! The industry headlines are often dominated by how a brand raised their profit manifold by giving the kind of personalization customers […]

Data Governance and the Importance in retaining customers?

With the majority of the purchases, deals, loyalty programs and electronic transactions done online, Data Governance is getting more important. I believe, it is necessary for the organizations to have a better understanding and start investing in better governance. I was recently in a very interesting debate with my work colleagues, discussing this subject. I […]