Sending out an email campaign requires immense hard work. Right from drafting the copy, source images, pulling the right offers and then coding the message within the email service provider’s platform, selecting the segment and in the end scheduling and send out the email.
After all this hard work, it is tragic that the emails might never make it to the recipients, negating all the hard work. While there are a lot of reasons for the email not being received, email blacklisting is one of the major reasons that will prevent the email from reaching the inbox at all.
Gone are the days when adding your customer’s name to the email meant personalisation. In today’s world of omni channel marketing, when you mix the power of automation with personalization, you can create magic! The industry headlines are often dominated by how a brand raised their profit manifold by giving the kind of personalization customers […]
With the majority of the purchases, deals, loyalty programs and electronic transactions done online, Data Governance is getting more important. I believe, it is necessary for the organizations to have a better understanding and start investing in better governance. I was recently in a very interesting debate with my work colleagues, discussing this subject. I […]