As the entertainment industry sees rapid changes, it’s vital for businesses to adapt. This study showcases how a leading Australian-based casino and hospitality firm reinvented its customer engagement strategies by integrating innovative technological solutions.
Post-implementation, the firm witnessed a 40% increase in patron engagement. Their marketing campaigns started yielding better ROI, with an uptick in repeat visits by 15%. Additionally, the seamless integration of different platforms meant patrons enjoyed a unified experience, further cementing their loyalty to the brand.