Big Data Versus Small Data in Marketing Insights

Dive into the world of Big Data and Small Data with Pawan Singh, as he unravels their roles in shaping effective marketing strategies. Discover how these data types can transform your approach to customer engagement and business growth.

Gaining the Edge with User-Centric Mobile Marketing

Discover the edge user-centric mobile marketing gives brands in our latest article. Learn how personalisation drives loyalty and success in the digital marketplace, and how innovative strategies are setting new standards for consumer engagement.

Silos: Breaking The Hidden Barrier to Business Success

If you’re looking to get this article uploaded and optimised on WordPress, you might want to consider hiring a WordPress expert. They can help with everything from SEO optimisation to layout and design, ensuring your article gets the visibility it deserves.

Why Your End User Isn’t Always Your Customer – Where to focus!

Discover why understanding the difference between your end user and customer is crucial for your business success. Learn practical strategies to balance user experience with customer objectives, and why regular check-ins and a strong value proposition can make all the difference.

Best Practices – Planning for Success

A Business Analyst’s guide to planning a successful digital transformation project, highlighting the importance of each key stage and diving deep into the planning phase.

Digital Transformation: Guide to Success

Business Analyst’s guide to planning a successful digital transformation project, highlighting the importance of each key stage and diving deep into the planning phase.

‘Perfect’ is the Enemy of Done!

Every project begins with clarity but often encounters an all-too-common roadblock: the pursuit of perfection. Explore how this relentless chase can divert us from our core mission and learn from Agile principles about the value of ‘Just Enough’ in our quest for excellence.