Marketing Automation
Empower your marketing efforts with automation that delivers results.
Streamlining Success
In the dynamic world of digital marketing, efficiency and precision are key. With Marketing Automation, we empower businesses to seamlessly connect with their audience. By automating tasks and leveraging data-driven insights, we help brands deliver personalised campaigns that truly resonate. Dive into a world where technology amplifies creativity, setting the stage for unparalleled growth.
Why Marketing Automation?
Let technology do some of the heavy lifting.
Work Smart
Get rid of those repetitive tasks. Let automation handle them while your team dives into the fun, creative stuff.
Personalised Customer Journeys
Tailor content and campaigns to individual user behaviours and preferences, ensuring each customer feels uniquely catered to.
Data-Driven
Understand what’s working and what’s not, allowing for informed decisions and strategy tweaks.
Lead Management
Nurture leads through the sales funnel more effectively. Score, segment, and target leads with precision, increasing the chances of conversion.
Multi-Channel Experience
Ensure a uniform brand message and experience across all channels, be it email, social media, web, or mobile.
ROI
Track the effectiveness of your campaigns with clarity. Understand your return on investment and optimise accordingly.
Our Approach
Strategy Development
Tool Selection
Implementation
Campaign Management
Analytics and Reporting
Strategy Development
Every business is unique, and so should be its marketing automation strategy. We don’t believe in one-size-fits-all. Instead, we take the time to understand your business objectives, target audience, and current marketing efforts. With this knowledge, we craft a tailored automation strategy that not only aligns with your business goals but also sets the stage for measurable growth.
Example: For an e-commerce client, we might focus on cart abandonment strategies, ensuring potential customers are reminded of their unfinished purchases with timely and personalised messages.
Tool Selection
The world of marketing automation tools can be overwhelming. We recommend the best automation tools and platforms based on our extensive experience and your specific needs. Whether you’re a startup or an established business enterprise, we find the tool that fits just right.
Example: For a business with a strong focus on email marketing, we might suggest a platform known for its robust email automation features, ensuring messages reach the right people at the right time.
Implementation
Once we’ve identified the perfect tools, it’s time to roll up our sleeves. We ensure a smooth integration of automation tools with your existing systems, be it your CRM, e-commerce platform, or any other digital touchpoint. Seamless integration means no lost data and a unified marketing approach.
Example: For a client using a specific CRM, we’d ensure that the chosen marketing automation tool communicates flawlessly with it, ensuring leads and customer data flow without hitches.
Campaign Management
With the tools in place, it’s action time! We design and execute automated marketing campaigns that resonate with your audience, ensuring each message is timely, relevant, and engaging. From trigger-based emails to complex multi-channel campaigns, we’ve got you covered.
Example: For a client launching a new product, we might set up a drip campaign introducing the product’s features over a series of emails, leading up to a special offer.
Analytics and Reporting
What’s marketing without metrics? We believe in data-driven decisions. By monitoring campaign performance, we provide you with actionable insights, ensuring you understand what’s working and where there’s room for improvement. Regular reports mean you’re always in the loop and can see the tangible results of automation.
Example: After a promotional campaign, we’d provide insights on metrics like open rates, click-through rates, conversion rates, and more, ensuring you understand the campaign’s impact and ROI.
Tools of the Trade
The right tool can make all the difference. At 360network, our expertise is on these select platforms, ensuring we offer you the best in the business. While we’ve achieved significant success with these platforms, our adaptability is our strength. If you have a preference or are already invested in another tool, we’re more than equipped to dive in. Our extensive network ensures we have the right expertise for any platform, ensuring your campaigns are always in capable hands.
Mailchimp
A user-friendly email marketing platform that has expanded its offerings to include automation, landing pages, and even postcards.
Key Features:
- Automated Campaigns: Send emails based on triggers like user activity or inactivity.
- Audience Segmentation: Target specific subsets of your list for more personalised messaging.
- Performance Analytics: Understand how your campaigns are performing with detailed metrics.
Salesforce Marketing Cloud
A comprehensive marketing automation platform that offers solutions for email, mobile, social, advertising, web, and more.
Key Features:
- Journey Builder: Craft personalised customer journeys at scale.
- Automation Studio: linear step-by-step execution of campaigns.
- Email Studio: Design, schedule, and track the performance of email campaigns.
- Social Studio: Manage and measure social media campaigns.
- Advertising Studio: Target and retarget ads across platforms.
Hubspot
An all-in-one inbound marketing, sales, and CRM platform.
Key Features:
- Lead Management: Capture and nurture leads through their buying journey.
- Marketing Automation: Set up workflows to automate repetitive tasks.
- Analytics: Get detailed insights into campaign performance and user behaviour.
Ready to Transform Your Marketing?
Marketing automation isn’t just a tool; it’s a transformative force. With 360network as your ally, you’re not just adopting technology; you’re gaining a strategic partner dedicated to your triumph.
Let’s Get Started.
Phone: 0449 946 833
Email: pawan@360network.com.au