Email Blacklisting – Should I be worried?
Sending out an email campaign requires immense hard work. Right from drafting the copy, source images, pulling the right offers and then coding the message within the email service provider’s platform, selecting the segment and in the end scheduling and send out the email.
After all this hard work, it is tragic that the emails might never make it to the recipients, negating all the hard work. While there are a lot of reasons for the email not being received, email blacklisting is one of the major reasons that will prevent the email from reaching the inbox at all.
Some important facts to consider during email marketing to avoid email blacklisting
- Fun fact – Almost 85% of the email sent daily will be considered as spam? This is why the blacklists exist to keep a large number of unwanted messages out of people’s inbox. Large ISP’s have their own internal blacklists, but many of them use the publicly available ones run by different companies that specialize in this arena.
- It is imperative for every business organizations, especially those that are working on email marketing, to build their subscriber database organically. In simple terms, the users should subscribe, before they are added to the subscriber list. This should include two-step verification.
- The next thing that should stop is buying email lists from a third party. It is highly likely that these people will mark the unsolicited emails as spam. There is a high chance that you could end up within a spam trap. Apart from that, buying an email list is against the law in Australia.
- Speaking of spam traps, these are fraud management tools used by multiple internet service providers and blacklist providers for identifying and blocking spammers. A spam trap looks just like an email address but it does not belong to a real person and it can be used for all sorts of communication.
- Pristine spam traps are also referred to as true traps or honeypots. These are email addresses created solely for capturing spammers. These email addresses are never used as legitimate email addresses. There are typo traps as well. These traps are the most common spam traps used to get an insight to the senders’ list practices. If an email has a real domain, it will not bounce back. The grey or recycled trap works the same way where the ISP gets reactivated to check what brands are still sending messages. Hitting typo traps once or twice is expected but when the messages repeatedly hit a typo trap, the ISP will know that you are not using double opt-in.
- It is also important to consider general factors that include all caps, avoid spammy work like providing free software tools, poorly formatted HTML (instead try for responsive emails), choose spell check, not use image-only emails and multiple exclamatory signs.
- Protect your IP addresses, normally if you are with a good email service provider you have nothing to worry about. However, hackers make use of sophisticated techniques to hack into an account and one of the techniquesare to use a program to keep guessing the program until it is right. For identifying these kinds of suspicious activities the system tracks all network activity and then flags the patterns of activity that look suspicious. This is when, depending on the type of activity, it will either blacklist the IP address or flag it for review.
- It is always better to test emails to make sure that they are rendered correctly to all popular clients. This can be done manually or automatically to ensure every client receives the emails properly. And finally, you need to invest in the spam test software. With advanced spam testing software, it will be easy to identify and understand the critical factors that need to be kept in mind while running email marketing campaigns. There are multiple free spams testing software available in the market, but it is better to spend some money and get a premium spam testing software. This will let you know in real-time regarding the chances of your emails being blacklisted.